About us

When brands team up with influential bloggers, they get remarkable results – that get their message to consumers, facilitate conversation around that message, influence purchase decisions, and create a movement of brand advocates.

We have the expertise and relationships to help you create the blogger partnership of your dreams. The ways to work with the Remarkables are as unique as the bloggers themselves, but can include:

• Ambassadorships
• Product integration on blogs
• Sponsored posts
• Speaking engagements
• Talent for above the line campaigns
• Guest posting
• Event hosting

To find out more about how we can help your brand be remarkable, drop us an email at remarks[@]theremarkablesgroup.com.au.

Lorraine Murphy, Head of Relationships

The Remarkables Group was founded by Lorraine Murphy, whose eight years of PR experience places her perfectly as a liaison between brands and bloggers. She can speak the brand’s language and knows the requirements of a great social media campaign – from rationale, to reach, to reporting success.

Lorraine realised the potential for brands in working with bloggers in November 2010 while working with Naked Communications.  She coordinated the sponsorship of an overseas blogger and held an event specifically for mummy bloggers on behalf of her client GlaxoSmithKline – both Australian firsts.

She is an advocate for social media campaigns that deliver incredible results for brands and also support bloggers. Her approach has helped her clients become some of the most respected brands in social media by Australian bloggers and their readers.

Lorraine is an avid trend-watcher and participant in social media who lectures in strategic social media at both the University of New South Wales and Sydney University.

She has been named one of B&T magazine’s 30 Under 30 in July 2012, Dynamic Business’s 11 Young Guns in Business in 2012 and BRW’s Five Entrepreneurs to Watch in 2013.   She has spoken at industry events – including The Bloggers Relations Forum, Mumbrella’s CommsCon, Digital Parents and Problogger.  Lorraine also leads training seminars for both bloggers and brands (including L’Oréal, Flight Centre, Woolworths and Telstra) as part of her mission to get blogger relations right.

She is a self-confessed organisational nerd, who may just be one of Kikki K’s biggest customers.  She can be found in her favourite Sydney food and wine spots… and on a six-week detox every few months.

Connect with Lorraine on Twitter at @lorrainemurphy1.

 

Emily Yeo, Relationship Coordinator

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Emily takes day-to-day care of our clients and Remarkables.  Our chatty Queenslander combines her uber-organisational skills with a knack for doing things a little differently.  Emily’s skillset is wide, with a real passion for social media and the ways a brand’s story can now be told.  While she may not blog herself, she does have plenty to say!

Hailing from Brisbane originally, she worked for four years in PR developing her skills in PR, marketing and event management.  She flew to Sydney for her interview with The Remarkables Group and arrived for her first day as a Relationship Coordinator at 8.45am the morning after moving states.

Emily has also interned with the Hello Sunday Morning movement and Myer, and holds a degree in Business (Public Relations).

Connect with Emily on Twitter at @__yeo.

Rosalie Champagne, Relationship Coordinator

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Rosalie brings a French-Canadian flair to our team.  Her curiosity has taken her traveling around Europe and United States, studying part of her degree in the Marketing of Fashion in a British University and now enjoying the Aussie lifestyle.

Her work at several advertising agencies in Montreal saw her manage web content strategies and develop innovative concepts to promote several clients in the cultural industry. She also organised events for bloggers and inspired them to share their experience with their readers.

She was a key speaker at Infopresse’s Marketing of Fashion and Beauty in February 2011, discussing brands collaborating with bloggers, sharing case studies from around the world and providing her tips for successful blogger partnerships.

Rosalie is passionate about creative innovations. inspiring companies, DIY, crafts and flagging the next big trends. Her writing has been featured in a number of Canadian fashion titles.

Our Remarkable cause

The cause that we’re most passionate about is providing young girls who didn’t have the opportunities that we had with the chance to create a better future for themselves. The Remarkables Group has a beautiful relationship with the NIVEA SISTER2sister program, to which we donate a percentage of our monthly profits.  To learn more about SISTER2sister, visit their website.