Monday Masterclass: SEO strategies to make your business as big as King Kong
The Monday Masterclass is brought to you today by guest poster Sabri Suby, who is sharing his insider tips on SEO – in simple language!
Sabri is a serial tech entrepreneur and SEO professional, based in Melbourne, Australia. He has founded a handful of high-profile businesses, including sports group-buying site GameTime, which has partnered with several AFL Football clubs. He leads digital agency The Click Factory, which has consulted with some of Australia’s biggest brands including: The Good Guys, Aussie Home Loans, Real Insurance, HBF, Guardian Insurance, VIP Home Services, Liberty Financial and many more. He owns, operates or sits on the board for a number of leading online portals and e-commerce websites.
SEO or Search Engine Optimisation is the process of increasing a website’s rankings in search engines. Contrary to popular belief, achieving high rankings in search engines such as Google, Bing and Yahoo has nothing to do with the amount of traffic your website gets (yes sorry to break it to you, but Santa Claus and the Easter Bunny are also make believe).
Is SEO really that important?
SEO is single-handedly the most powerful marketing tool for businesses on a shoestring budget, and even for companies with millions to spend it remains a top priority. With more than 87% of purchases beginning with a Google search, there is no doubting the impact SEO can have on your business.
So whether you’re selling Indian Tabla drums online, organic honey in your health food store or are a blogger looking to increase traffic and revenue – SEO is for you!
How can I “SEO” my website/blog?
SEO can be simplified into three main areas:
Populating your site with fresh well-written content will have search engine bots coming back and crawling your site quicker than Usain Bolt. While most SEO experts will tell you that content is king, it’s really the right type of content that is the true ruler in the kingdom of SEO.
This is the type of content that would be of interest to real people and not just search engines i.e. writing a blog post about paying your electricity bill simply to add new content to your site, rather than writing a killer article informing your readers how to save up to 20% off their electricity bills. I think we all know which one we would rather read, but how can the search engine determine the difference I hear you ask?
While they can’t exactly determine the difference of the two blog posts’ content, there is something more important at play and that is which article is more likely to attract links, Facebook likes, re-tweets and more social indicators. Would it be the boring post about paying the electricity bill or the one that tells you step-by-step how to save 20% on your electricity bills? The answer is obvious and leads us to the next area of SEO, backlinks.
Backlinks are the holy grail of SEO. But what are these backlinks you speak of? A backlink or link is simply a link which appears on another website that points to your site. While the concept is simple, to obtain high-quality themed-based backlinks is not such an easy task – this is where writing quality content comes in.
Writing great content that genuinely adds values to your readers’ lives will naturally make them want to link to the content, share a link on Facebook with their friends, or tweet it to the world. Dull boring content for the sake of search engines on the other hand, will not!
Some other ways to get backlinks are:
- guest posting on industry-aligned blogs
- directory listings
- article directories
- commenting on blogs
- social profiles
- pretty much any activity you can think of that would increase the amount of links your site has in its portfolio.
Google sees every link to your site as a vote, hence the more votes your site gets, the more popular it becomes and the higher organic Google rankings you will have.
Note from The Remarkables Group: we have a lot of clients wanting to work with the Remarkables to boost their SEO ranking – so THIS is why!
3. On-Page Optimisation
On-page optimisation is the process of making sure your site’s content is in line with what Google likes to see and is focused around the keywords you are trying to rank for.
For the purpose of this post we will address on-page optimisation for the benefit of bloggers and how you can best leverage this component of SEO to ensure your blog is getting the most traffic humanly possible.
When setting out to write a blog post or even deciding on a topic to write about, a great place to start is by looking to see if people are searching for such content. Some great tools for doing so are Google’s Keyword Tool and Google Insights. Google’s keyword tool can tell you the amount of traffic any given keyword or phrase gets, and Google Insights can gauge the seasonality of such keywords or phrases and even illustrate spikes in interest.
The top graph shows that the term “Choc Chip cookies recipe” is healthy and growing year on year (always a good sign). Then the map overlay shows the top geographies for this search term and lastly the search terms simply show any break our search terms. A great resource for more keywords ideas and exact search numbers is Google’s Keyword Tool.
The screen shot of Google’s keyword tool above simply identifies which search terms get the most traffic and lists other popular keywords to include.
Once you’ve used these tools to help you find some topics and keywords, it’s then time to ensure you use them to best leverage your blog posts rankings and traffic it will bring into your site.
Say you want to write a post about a Choc Chip cookies recipe, you might conventionally title the blog post “Chocolate Chip Cookie Recipe”. However, if you use the tools above – your research could uncover that there are also some aligned keywords which are getting some great search numbers such as: Gourmet, Best, Rich etc or that there are some synonyms like biscuit you could include.
Using these keywords in your blog post can make a significant difference in how popular the post is. Changing the title to include these keywords and creating a heading like “The Worlds Best Gourmet Choc Chip Cookie & Biscuit Recipe” not only does this title include more popular keywords to increase traffic; it’s also a lot more eye-catching. A great tool for writing perfect Title Tags and Meta Description is SEOMofo’s Google Snippet Optimiser.
I hope this post shines a little light on the mysterious black magic art form also know as SEO.
Go forth and optimise thy web pages and blog posts!
Questions and feedback can be left below in the comments.
Another great resource:
Beginners guide to SEO